As Google's advertising platform, Google Ads (AdWords) has long had a large piece of the pie in Turkey. Unlike traditional media, it allows targeting that will increase the chances of reaching customers with a definite return focus.Google ads (AdWords), It is preferred by many large and small businesses.

Penabling potential customers to find you Google adThe ultimate goal is to be at the top of the rankings. Today's user searches on Google about every subject he is curious about and clicks on the first results that appear. It usually finds what it is looking for in the first clicks and ends the search. Because the first-ranked results are the most relevant to the search.

So, is it possible to rank first in every search?

In Google Ads (AdWords), there is a system that determines whether the ads will appear in the search results or in which order. This system includes a process called auction.

Auction in Google Ads (AdWords) Ads

Google Ads finds all ads matching the keyword in this auction and performs a screening. This elimination also means ignoring the place, time, target audience or unapproved ads determined in ad optimization. In short, a search that takes place in a location you didn't include will show your ad out of the auction and ads with high ad rank.

What is Ad Rank?

Ad bidding is a combination of ad quality and extensions and other ad formats. Allocating very high budgets for your ads is not enough to get you in the first place. Your competitor with a higher quality score and relevance may appear above your ad for less cost.

What is Quality Score?

Expressed as an estimation of the quality of your ads, keywords, and landing pages, the quality score leads to lower costs and better ad positions. Quality score is a scaling of estimated click-through rate, ad relevance, and landing page experience. For this reason, advertisement optimization should be done correctly and advertising expenditures should be reduced by increasing the quality score.

Landing page experience What is it?

It is a Google Ads tool that estimates how relevant and useful your website's landing page is to your ad. Landing pages with high scores relative to your corporate or e-commerce site mean that yours are better organized and contain text that matches the user's search words. Landing page experience status should have a high score so that you can provide a good experience for customers coming to your website. so you have a better chance of getting conversions like sales or registrations. You need to make sure your landing page is clear, useful to your users, and relevant to what they're searching for your keywords and content. All that we've mentioned plays a role in determining your landing page experience score.