First of all, let's briefly explain what remarketing is. Remarketing; It is a great advertising model that we use to remind ourselves to users who have visited our site but left our site without making a purchase.
Of course, you do not have to be an e-commerce site here. You can also sell services.
First of all, the rate of people who visit a website leave the site without performing the actions requested by the marketers is 96%. Therefore, it will be very useful to remind ourselves to users who have left our site. Remarketing includes not only users coming from Google Ads, but also users who have visited our site by redirecting from URL, organic search results or from anywhere.
Now that we think about it, our users have certain interests. They visit various sites according to their interests. At this point, Google identifies the interests of the users and shows everyone the advertisement they are interested in. I would like to give an example for better understanding.
Take, for example, an insurance company. Users entered the insurance company's website and left the site by examining various insurance packages. Then, while surfing the Internet, they start seeing advertisements tailored to your insurance company. Thus, we remind them of ourselves again and attract them to our site.
Let's say we get 100 visits on the first day on the Display Network. With Remarketing, we can regain 84% of these users. You can attract their attention by showing a new product or service to your target audience instantly.
Remarketing is result oriented. Usually, a user who visits/sees your site for the first time does not buy or contact you. You can win your users who are related to the right advertising model with remarketing and make your sale.